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My African Cliches (English)


Mar 16, 2020

YOUR WRAP, YOUR STYLE, YOUR IDENTITY

My African cliché of the day is question to you: do you think that if a White American white lady chooses to wear a headwrap, it is cultural appropriation? Is it paying tribute? Is it respect? Is it free advert for that culture? 

 Cultural appropriation refers to when a dominant culture appropriates the codes of a dominated culture, either the colonized peoples or the oppressed minorities.

  • Is it respect when it’s done for fun, and money, while erasing the cultural side of it? Like wearing a Palestinian keffiyeh patterns without ever mentioning the pain of the people?
  • Is it tribute when it’s all about everything but the burden, when it is like entering and leaving a culture without bearing the burden and using the codes without suffering while retaining one’s privileges?
  • Isn’t a stealing when big brands use those cultures materials and symbols to produce gadgets and goodies to enrich themselves and their advertising icons?